Expert Health & Wellness Copywriter
Content marketing that saves you time and advances your business and brand to the next level.
What brings you here?
Being part of the health and wellness space means you’re passionate about natural health and helping others achieve their potential. You’ve invested time and dollars into your business, you have a vision and want to grow.
Maybe you fall into one of these categories:
Your business is growing and you need more hands on deck
Content marketing isn’t your strong suit
Content marketing is too time consuming when you’re already wearing too many hats
You’d like to revisit your marketing strategy
Whatever the reason, you’re here because you’re looking for the right person to help you so you can increase revenue, have more time to do the things you enjoy, and have a bigger reach to share your impact on the world.
If you continue doing what you’re currently doing, you will continue to get the same results, and I’m guessing that’s not working for you, otherwise you wouldn’t be here!
You’re here because you know it’s time to grow and scale.
The primary outcomes of creating high quality content are increased revenue, building loyal relationships with customers, and increasing brand awareness.
Put your content marketing needs in expert hands.
I’m Christine, and my experience as a practicing naturopathic physician, to functional medicine laboratory consultant, to freelance copywriter has given me over 20 years of insight into the world of functional medicine. Being at the forefront of this industry, I have an insider’s understanding and skills to help you grow. I translate functional medicine topics into clear, understandable, valuable copy.
Professional copywriting is so, SO important if you want to get anywhere in this virtual day and age. These are marketing dollars well spent because content marketing provides the best long-term return on investment.
Great copywriting will illuminate what you have to offer amplifying your message to the right audience. It helps the right people find you.
Once your content marketing strategy is in place, the beauty is that it works 24/7. People are drawn to your business… effortlessly! You can rest easy knowing that your business is thriving, and you have more free time for other important projects in your business, life, relaxation, family, and time to just mentally check out.
The possibilities are endless. The fun part is watching people start dreaming again. And once you start dreaming, the sky’s the limit! What will you create next so you can impact the world?? Is it a course that earns you passive income? Truly, the sky’s the limit.
Having the right strategy makes all the difference.
I work with a wide variety of clients including:
Functional medicine practitioners (NDs, MDs, DOs, NPs, PAs, DCs, LAc - basically all the health professionals!)
Natural products industry (supplements, medical foods, health foods, natural makeup, related products)
Industries that complement functional medicine (zero waste, minimalism, minimalist shoes, organic clothes, organic gardening, outdoor athletics, spas, environmental initiatives, whole foods cooking, beekeeping, etc.)
eCommerce
Great copywriting bridges the gap between where you are right now and bringing your vision to life.
I’m ready to pair my knowledge with your needs so we can propel you and your business forward.
Trusted By
Website Copy
Starting at $300 per page
Your website is often a person’s first introduction to you and what you are offering — first impressions matter! People will hang out longer if they like what they are seeing. There’s a whole behind-the-scenes journey that happens which relates to SEO, which helps drive the right people to your website. A website highly optimized for SEO is one of the most important tools a business needs to grow.
Blogs
Starting at $350 for 1200-1500 words
Blogs are essential if your goal is to be an industry leader. People (and google) need to see proof that you are an expert on a subject. Blogs can educate, solve people’s problems, sell products and services, and drive SEO, and thus, more potential clients to your website.
Opt-in/ Lead Magnets
Starting at $300 for 1000 words
Opt-ins provide a win-win marketing technique. The audience receives high value information in exchange for giving you their email and other information. This way, you attract customers (like a magnet) that are more likely to buy what you offer. It could be an eBook, a helpful workbook, or other tool that you offer.
Email Sequences
Starting at $75 per email
Email sequences nurture potential and current clients. They can provide education, social proof, establish trust, and create awareness. Emails are great for periodic newsletters. Emails are still one of the most successful methods for selling.
White Papers & Case Studies
Priced on a case-by-case basis
White papers are generally more technical writing in nature. These are important for organizations that require detailed documents supporting a product or service that satisfies legal or governing body requirements, or as a document for investors.
***Ask about monthly retainers and bundling services
The best marketing doesn’t feel like marketing.
Portfolio
Web copy for functional medicine laboratory testing
Genova Diagnostics is a functional medicine laboratory with a variety of products, each with a separate product page. The audience is clinicians. Genova also has a separate service called Genova Connect where the audience is the general public.
Blog
The 5Rs (Gut Health)
Autoimmune Families is an online community dedicated to helping people with autoimmune disease through a holistic approach. The purpose of the project was to be educational for a lay audience, without requiring a call to action. This provides value to patients who sign up for the community. One of the client’s project objectives was to feature links to “celebrity doctors” websites, which also drives SEO.
Email to promote collagen powder product
This is an example of an email promoting a product of the month. The call to action button at the end takes the reader to the product landing page. Emails can be sent as newsletters, marketing campaigns, and nurture sequences to build trust and interest in the product or service.
Magazine article on the gut-skin axis
A4M is a functional medicine continuing education organization with a quarterly magazine focused on anti-aging topics. This purpose of the article is to be educational for the clinician readers, without requiring a call to action. This provides value to clinicians who purchase continuing education courses.
About
I’m Dr. Christine Krall (formerly Stubbe). I’m a naturopathic physician, outdoor lover, dog mom, coffee fanatic, world-traveler and adventurer with my husband.
I’ve been a freelance medical writer for over 20 years. Fun fact: My first major article ended up winning a $15K scholarship from a health insurance company during medical school! (I don’t say this to brag, but to show how I write valuable content so YOU can earn money.)
What you can expect when working with me:
I am diligent in my market research, pay attention to detail, and value high quality work.
My experience working in various settings in the functional medicine field from small clinics to big corporations has taught me about marketing strategies for a wide variety of products and services. I can help you with the right strategy for YOUR business.
I’ve practiced the spectrum of writing styles from technical peer-reviewed journal writing to fun and relaxed copywriting that has personality. I write content that meets your needs and sounds like you and your brand.
I use funnels, SEO, various types of copy, and other inbound marketing strategies to produce results for your business.
I know I’m preaching to the choir - we all know our medical system is broken. I believe functional medicine and the lifestyle that surrounds it is how we can fix it. Writing is my way of helping this industry grow so we can reach the masses for real change to happen.
Help me help you and your business thrive!
Are you ready to change more lives, be an industry leader, and experience major business success?
Frequently Asked Questions
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This will vary, but generally businesses see growth within 3-6 months. Results are not guaranteed.
Think of SEO and content marketing like compounding interest. If you invest regularly, you’ll see smaller gains in the beginning. Over time, as momentum builds, you’ll see the magic of compounding at work. SEO expert Neil Patel recently researched this very question and according to his review of over 100 million websites, he found:
Traffic increased 11.4% within the first 6 months
Another 9.58% increase in months 6-12
Year 2 a 49.4% increase over year 1
Year 3 grew 30.7% over year 2
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It’s always best to make sure both people are satisfied with the working relationship. With larger projects, my writing process involves an early check in to make sure we’re on the same page with writing style and content. This way, we can both feel confident that we’re on the right track to continue the project.
If we are not the best fit, I have access to a large copywriting network and can help find the perfect fit.
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Yes! Test projects are a great way to get started before committing to a larger project.
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Absolutely! You have the final say on all projects. I write for you and you own the content as if you wrote it yourself. The price includes 2 rounds of edits.
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Yes! I require an initial payment to secure the contract. Then a larger payment on a periodic basis. Many people opt for retainers which are paid monthly.
Book an appointment.
During your 30-minute phone call, we will discuss your goals and see if we are a good fit for each other.
The conversation typically involves:
Your vision and goals
Your current marketing strategy
Aspects about you and your business that make you stand out from the crowd
Services that I offer that will help you reach your goals
After the call, I will prepare a proposal for you to review and we’ll go from there!
