5 SIBO Prevention Tips That Get Forgotten

This blog post was used as a lead magnet for Genova Diagnostics. Genova offers SIBO breath testing and the lead magnet offers educational and practical information for clinicians on a challenging condition. Clinicians may be researching the company with an intent to purchase testing - the article adds value to the potential client’s experience making them more likely to trust the company with future purchases. It is also an example of just one style of blog writing for the functional medicine industry. The style was meant to be factual, professional, informative, and somewhat conversational, yet not using overly scientific jargon.